Inclusive ICT training applied to the real needs of companies located in disadvantaged areas

Speaker: Sandro De Gregorio, social and educational project manager

The project aims to provide effective e-commerce tools to businesses and retailers located in disadvantaged areas of Valencia, which have been hard hit by the consequences of the Covid pandemic.

It was developed by vocational training students from the Santiago Apóstol school, belonging to social groups at high risk of social exclusion. They interviewed entrepreneurs who are members of a local association to detect their needs in terms of digitalization and were then trained and guided by external professionals in the areas of e-commerce solutions, brand management, teamwork , empowerment, motivation and marketing. The project was selected as part of the call for innovative projects “Challenges2020″ in the field of Education”

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